Foundation Day - OSL
Five decades of progress
Solutions
- Social Media Communication
- Content & Design
Client
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- OSL
Industry
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- Maritime Logistics and Stevedoring
Case Overview:
OSL is one of leading firms and flag bearers of logistics, shipping, and export minings in Eastern India. Based in Odisha, the group has excelled in more than one industry. We were asked to conceive the idea that best shows the progress of the company over the years.
Case Goal:
The goal was to take a trip down memory lane and discern the progress made over the decades. From merely 30, OSL’s family has grown to over 7000+ members and is still expanding. To strike an emotion of nostalgia and reminisce about the past, then and now the series served the purpose of being a teaser for the final day- Foundation Day. On the day, Scale created a wistful video outlining their accomplishments over the years.
Work:
We created the ‘Then and Now’ series that made comparisons between the events in the 1970s, and the present. Instagram carousels visually highlighted the decades of progress. Finally, on the day we created a video that maps the journey of the brand since its inception.
