Friendship Day - Pal Heights
A friend like no other
Solutions
- Video production
- Conceptualization
- Product Marketing
Client
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- Pal Heights
Industry
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- Hospitality
Case Overview:
Launched during the friendship day week, this campaign managed to win the hearts of many through age-old combinations of everyday food such as Parle-G & Tea, and Burger & French Fries.
Case Goal:
The aim was to remind people about the importance of the bond they share with their friends via food, which Pal primarily focuses on.
Work:
Scale was successful in reaching over 20K accounts on Instagram, and creating approximately 36K impressions, indicating an account growth of 107% compared to the previous month. We focused all our creatives in a reel format to garner engagement. .
