Desiii by Smrutisreee
Food, for the desiness in you
Solutions
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- Branding Identity & Design
Client
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- Desiii by Smrutisreee
Industry
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- Hospitality
Case Overview:
Chef Smrutisreee, MasterChef season 6, dreamt of reviving the quintessential taste of Odisha for its people.
Case Goal:
The aim was to deliver a logo along with a menu design that had the essence of the state. Scale took upon the challenge of marketing the concept of cloud kitchen that focused on quality and homely flavors rather than an overdose of modern elements. The use of a wok and smoke coming out of it as the brand logo represented the soul of the idea, furthermore, illustrations of strong flavors such as garlic and cinnamon in the background echoed the idea of homeliness throughout the design.
Work:
Scale’s team was constantly in touch with the chef to design a menu that truly reflects the flavor that she wants to deliver. Therefore, incorporating elements such as cinnamon, garlic, and wok into the menu served the purpose of providing a homely yet upscale dining experience.
